Peter Chen's WSI Digital Marketing Blog

Entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign,” this whitepaper is the perfect supplement to the webinar as you learn key components for creating effective online campaigns. Importantly, this whitepaper highlights something that is on the mind of every savvy business owner: your advertising budget. In today’s market especially, your business’ return on investment is a high priority; and leveraging pay-per-click advertising is the key to controlling... (more...)

Don’t worry about your rutabagas, your garden is safe. That isn’t the type of farmer I’m talking about. The ones that are in trouble with Google are “content farms” that flood the Internet with a never ending stream of low quality content. Why? Well one of the major components of search engine optimization is content. So like everything else in the SEO industry the “black hat” optimizers immediately started flooding the Internet with hastily produced, keyword laden, recycled content... (more...)

For the next 2 days, WSI is set to speak at the British & International Franchise Exhibition in Olympia, London. This will be a great opportunity for ambitious entrepreneurs to discover the endless opportunities of owning your own business. At the 2-day event, we’ll be speaking on the subject of “How to Leverage eMarketing & Social Media to Kick-Start Your Franchise.” We hope to help you uncover: •How to be a part of the fastest growing industry the world over •Recession proof industry... (more...)

Each time I hear about the recognitions WSI Consultants are receiving around the globe, it’s nothing less of exciting. It’s a true testament to the leading edge digital marketing solutions that WSI provides. The latest recognition within WSI’s active network to hit the radar was out of Dubai, UAE, for WSI Internet Franchise owner Muna Selah. H.H. Sheikh Mohammed Bin Rashid Al Maktoum presents Muna Selah – WSI Internet Franchise owner – with a Best Business in Marketing & Promotions... (more...)

You barely have time, energy or the know-how to keep up with your own family and friends on social media websites, so how in the world can you fathom implementing social media for your business?  It’s time consuming.  The question you may have is: “Does Social Media really work to generate business, and how can it help my business?” Indeed, Facebook, Twitter, LinkedIn and many other social media websites have popped up and exploded like wildfire.  As a business owner, you may already be... (more...)

Recently, a story has been all over the Internet about a new update to Google’s search ranking algorithm that will try to knock back the rankings on what people are calling “content farms.”  And whenever there is a backlash by search engines like Google against any online practice, I find it interesting to look at how it happened in the first place because that usually holds some keys to understanding  what’s going on behind the scenes.   Trend #1:  Long tail keywords It’s no secret... (more...)

Today WSI facilitated 2 live webinars for hundreds of business owners and marketing professionals around the world. Entitled “Understanding Pay-Per-Click Advertising: 5 Ways to Ensure a Successful Campaign,” it was geared to educate attendees on the key tactics to implementing a successful online campaign. The webinar was conducted by Dennis Masella – a WSI Internet Franchise owner and Digital Marketing Consultant based out of New Hampshire, USA. Throughout the sessions, Dennis helped attendees... (more...)

Business social networking is very important if you want to start or grow your business. Business networking can range from virtual online social networks such as Facebook, LinkedIn or to face to face meetings. Which form will work the best for you? I find that a mix of real and online social networking works the best for me. It all depends on the age of your target customer to determine which way is the best. You can then match the preferences (age, demographics, gender, etc) of your targeted customer... (more...)

There is quite a big number of great digital marketing tools available that can help you while you are writing and researching new blog topics. Business blog marketing is all about reaching targeted audiences and these tools can definitely help you write pertinent, current and interesting information to write about. Popular blog research tools Google Trends: With Google Trends you can view the popularity of topics over a period of time. This tool by Google can show you search data graphs based on... (more...)

March 10, 2011 13:00 to 14:00 ShareWe are continually on the lookout for the latest and most innovative digital marketing methods for amplifying your company’s online presence. So it’s only fitting that our next free webinar outlines the how-to’s to ensure your online advertising efforts are effective. Entitled “Understanding Pay-Per-Click Advertising – 5 Ways to Ensure a Successful Ad Campaign,” this webinar is your access to expert tips and tools for attracting prospects and converting... (more...)

For those of you who don’t know Betty, she is a composite of actual clients we’ve had over the years. In fact, you might actually be Betty. I pride myself on being a patient person and a good listener, but sometimes I have to question the logic of my own clients. We typically work with professional organizations with professional expectations, yet on rare occasions I find otherwise savvy business people trying to cut costs in the most inappropriate places. For example, a company website WILL... (more...)

Foursquare is a relatively new social media platform that is growing quickly with over 5 million users as of December 2010. So what is Foursquare? Well according to their website it is a place to “Check-in, find your friends, unlock your city” or, more explicitly: “Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points and unlock badges for discovering new things.” Similar to Facebook’s places app, Foursquare allows us to update and comment on places... (more...)

Download a free whitepaper covering the nuts and bolts of how to manage your brand’s online reputation! We’re only a few days away from our free webinar, “Online Reputation Management: 3 Steps to Balance Risk & Reward!” And as always, we have also released a complimentary whitepaper with the same focus: to educate you and your organization on the essential How-to’s of online brand management. Establishing a foundation of an expert-planned social media strategy can drastically boost... (more...)

Facebook is one of the very high traffic social media sites and I am always being asked how to incorporate it into a digital marketing strategy and effectively use it to drive business results. Firstly you need to decide on your social media marketing strategy and see if Facebook is a good fit for your target audience. But let’s assume you have decided to use Facebook; what are the next steps? Marketing your business on Facebook is just like using any social media site you need to build a presence,... (more...)

WSI’s unique franchise opportunity was mentioned in yesterday’s edition of USA Today – Franchising Today in an article discussing success stories of individuals who have successfully transitioned from unemployment to franchising. While much of the world still struggles with soaring unemployment rates, more and more professionals are discovering the endless benefits of investing in a franchise! WSI digital marketing franchisee, Paul DeBernardi, outlines how franchise ownership has offered him... (more...)

If you want your website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this. This is what will set you apart from the rest. Your website is your business image to the world open for everyone to see. Do you want your website visitors’ first impression about your business to be good? If you answered yes, find some tips below to incorporate into your digital marketing strategy and to... (more...)

Recently one of WSI’s top franchisees – Walter Meade – was featured in Hispanic Today, a digital magazine highlighting successful Hispanics and their rise in the business world. In the article “Franchising: A Fast Path to Success?”, Walter – a WSI Consultant based in Mexicali, Mexico – discusses his path of investing in a WSI digital marketing franchise and attributed much of his lucrative success as a franchisee to his previous careers. Like so many other professionals who take the... (more...)

[This Blog post is created by David Duncan of WSI Corporate] In these tough economic times many business owners are looking for ways to reduce cost and improve productivity. The marketing budget is one that is looked at very carefully and although it is often targeted for reductions there may be ways of finding more cost effective ways to spread your message. Viral marketing relies on individuals to pass your message on for you, and once a campaign takes hold the word can spread very quickly indeed. There... (more...)

[This Blog post is created by Chuck Bankoff of WSI Corporate] One thing that many businesses overlook is how important offline conversions are. When reviewing the success of your SEM program, you should remember that often times people find you on the Internet, but choose to visit your place of business or simply call instead of using the Internet to make their conversions. Offline conversions can be hard to track, but if you are not tracking them, the ROI data for your online campaign will not be... (more...)

[This Blog post is created by Francois Muscat of WSI Corporate] Social networking (Web 2.0) channels such as LinkedIn and Facebook have exploded in popularity and they are growing continuously in the digital marketing realm. There are literally thousands of international social networking channels to choose from each with their own specialities and niches. Social network communities retains the interests of their members by being useful to them.  Some of the popular social networks provides services... (more...)

[This Blog post is created by Alejandro Odio of WSI Corporate] In a recent article published in FayerWayer by Cony Sturm, he presents a world map, in which the countries where Facebook is the social media market leader are shown. This leadership is gained by having the highest market share within the social media options in the related country.  Even though you might think that all social media options are available to every person in every country, in reality this is not true, as there are some... (more...)

[This Blog post is written by WSI Corporate] Over the weekend one of my family members asked me a question “What’s the benefits of using Twitter?” I have decided to put a short post together outlining some of them. I mostly use Twitter for researching and to promote my content. Usually when I have written a new post, I post a description with a link of the post I have made. Find some benefits of using Twitter below: •Researching: Research industry specific topics. Great way to get topics... (more...)

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page; in fact, it’s desirable. But at the end of the day, it does represent your business. There are entire whitepapers ready to write themselves about the type of content to post on your business page, marketing the pages, etc., but what I want to focus on now is the branding... (more...)

It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. There is an awful lot of psychology just to get a visitor to even start reading your copy. Make copy easy to read as possible. Many visitors will bail just because the page “looks like work” at a subconscious... (more...)

Social Media Marketing (SMM) should always be used in conjunction with other traditional marketing campaigns. Social media combined with traditional marketing methods will increase returning visitors and help strenghten SEO efforts. This can also help your branding and lower your marketing costs. Before we jump the gun, are you familiar with the term social media marketing? “Social media marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication... (more...)

It is typical for people to jump into landing page development without first establishing a clear digital marketing strategy, and then confirming the purpose of their landing page.  Most landing pages have no clear purpose and not surprisingly, they don’t perform as well as intended.  Let’s start with a few questions you should ask yourself before your landing page is developed. 1. Is the content you’re planning to use for your landing page critical? Much of the content on a typical website... (more...)

分析网页流量：第一部分 流量统计是博客系统为博客作者提供的最优价值的衡量工具之一。这一工具几乎为作者提供了即时的反馈使作者能了解每一篇博文的受众数量。 几乎所有的流量统计软件包(Statcounter, Google Analytics, Awstats)提供的信息都可满足建立读者群体或改进数字营销计划的需要。几乎所有知名的网页托管服务公司的托管服务包都提供某种统计以使你能进行查看或分析。 流量统计告诉你的是你的博客或网站到底是否有流量，或者说你发布的内容是否足以吸引一些流量。不过，不要仅仅停留在了解到这些关于网站的统计数字，而最好将其视为衡量你的访客（读者）是否喜欢你的站点（或内容）的工具。 1． ... (more...)

Social Media (Web 2.0) can be found almost everywhere on the web. The online viewing public has shifted towards a more social media approach and many popular search engines are already incorporating social media results in their complex search engine algorithms. Even though Social Media (Web 2.0) has been around for quite some time, many online businesses are following this popular digital marketing trend to market their products, services and to establish their brand online. Social Media Marketing Social... (more...)

网站流量分析：第二部分  分析你的网站流量的价值贡献在于有助于搞清楚你的网站有多少访客，以及他们是如何来到你的网站。大多数企业的托管计划中都包括有网站统计软件包。 在进行网站统计深入了解你的网站访客时，重点关注以下五个关键指标： 1.Activity：即每天，每星期或每月访问网站的访客数。AWStats软件显示每月的访问量以及每月的新增访客数。新增访客指第一次访问网站的访客，而访问量则既包括新增访客和也包括回访的访客。你可以看到有多少网页被浏览，以及具体在哪一周或哪个月里的某一天，访客来到你的网站。 2.Location：这是指你的访客来自哪里，比如说你的访客来自哪个国家。 3.Robots/Spiders：哪些搜索引擎在索引你的网站，以及时隔多久他们会返回再次索引。 4.Navigation：访客来到你的网站后会停留多久，他们会看哪些网页，进入哪些页面以及退出哪些页面等。 5.Source：追踪哪个搜索引擎送来访客、哪些关键字词组被访客使用。你还可以看到哪些网站帮你推送来访客。  进行这些统计的目的是为了了解你的网站，找出可能的问题以便你解决。你可能会发现需要调整部分关键字，或者发现你的访客刚来就走了，也就是说你需要对网站主页的内容或图形图像进行修改。这些都是你的数字营销广告的基本依据。 Enter... (more...)

December 1, 2010 11:00 to 12:00 3 ShareEarlier this week we conducted a special webinar geared to educating businesses on how to stay competitive online in light of the recent changes made to Google’s local search. And now set for December 1st, we’ve scheduled an encore session of this special webinar “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive!” Upon the launch of Google’s “Place Search”, our digital marketing experts recognized... (more...)